Writting does not mean Communicating!!

So here we are less than 1 week since version 2.0 of the website and I am discussing some information with our SEO team leader - who is just starting to get into LicenseDNA.com and what we want him to do. So, he reads the website and asks me a very simple question: "what exactly does the service do?"

Great!! Talk about getting hit in the head with a shovel --- when working on the details its hard to see the bigger communications picture. I guess that's why we need to hire professional marketing gurus. Don't get me started on that front....professional marketers are for sure out there but the key is to find that unique experience of talent, price and drive --- with a touch of common sense ...which seems to be lacking in many of us.

We always assume that our communications for website content will change and we make the changes in real-time until we start to see results....and then we tend to hire professionals to improve upon what has been done.

This way we know what works and we have effectively cut out some of the cost of getting the content up. So, guess what I have to do next....work on the website content AGAIN!! As soon as I get done working on a few other loose ends....

Hey do you know a software + website marketing + social networking marketing + actual hands on SEO expert who might want to join our team? If you do - send them to us....

Stay in touch.

Anowar Shahjahan, CEO
www.LicenseDNA.com

Its all about Cash flow -- must stay alive & keep the lights on!!

What a wonderful July 4th, 2008, we released www.LicenseDNA.com to the publishers and sure enough we get things moving and before we can even start to really market the website, the service, the solution to all the software publishers, web applications publishers, mobile applications publishers and IT Software resellers.....bam!!! what happens?

One of the players ask for extra cash. So, where do I get the money for this? Yes, I had (and I mean HAD) a plan for this cash. It was supposed to go towards a new website design, with SEO optimized site - really jazzed up -- professional version 3.0. Yes, sir, it was (and the key word here is WAS) going towards this.

So, now we have to make due with the current site, which does flow well with Firefox or other browsers. So, do me a favor use Internet Explorer to review the website content. I guess we will have to figure out how to barter with some of the players to get marketing and website and promotions working....maybe I can call Mr. Page (Google founder) to see how he made it work in the early days. I could sure use some suggestions from people in the know.

One thing that really ticks me off is when people around me can't manage their personal cash flow and then it starts to impact the business and others around them. Steven Covey's book - 7 Habits of Highly Effective people states clearly the circle of influence and circle of control --- for sure I do not have the control to kick peoples ass to get them to focus on spending less money and stay in the black not in the red....but boy i can't wait for the day when I can setup policies to help my team members with support services to help themselves become better money managers.

Well enough about my pains with cash flow or should i say lack of cash flow -- don't get me wrong, we are not even close to running out of cash or shutting the lights down, its just impacts the short-term budget. I have to take a little bit of credit -- I kinda had a hunch this was coming and I budgeted for this....but still wish it did not have to be --- why payout this lump of cash when it can be put towards investing for a better future for all involved in LicenseDNA?

So all you folks reading this blog - you know who you are - stop buying that extra cup of coffee, pack a lunch or two, make dinner at home and pay off your credit card bills so you can keep more of your cash and allow your self the opportunity to be part of something amazing when it hits you in the head.

Enough of my commentary...need to get some ZZZzzzz!!

Before, I leave you with my wise thoughts over cash flow -- please tell all your friends, vendors, partners, resellers, anyone who will listen about www.LicenseDNA.com and if nothing else send me an e-mail - so that at the minimum i know you exist.

All the best!!

Anowar Shahjahan, CEO
www.LicenseDNA.com

I should have bought Google Stocks!!!

I spent the past 2 hours working on writing a case study to place it on the http://www.licensedna.com/ site how much money the PDF Splitter & Merger (http://www.pdfsplit.com/) made over the past 6 months. Sure, as a software publisher we made money but WOW did we spend money on Google Ads. As a publisher / marketeer Jan - Mar 2008 the marketing budget was expanded and the CPC rate increased, along with content search enabled. I can't believe how much money went to Google in the 3 months we experimented with this.

We know how to leverage Google Adwords for marketing needs for our products and services. The key is to make sure not to use all of the tools Google provides -- JUST BECAUSE its available to you. Move from an emotional marketing desire to simply focus on site traffic to more scientific where only pay for targeted traffic increasing your odds of success...in our case download - try - buy our products and services.

We typically like to leverage Google Adwords where for each product we market our marketing costs must stay well below 20% of gross revenues. Therefore, by leveraging Google Checkout for our credit card processing where Google provides an incentive of $10x for every $1 ad we spend. We end up paying nothing -- that is ZERO -- free processing from Google.

Mathematically speaking, this reduces our marketing costs by an additional 2.5% and no other fees. How can you beat that!! We moved away from PayPal and LinkPoint.com which typically cost us more than 5% +/- per month.

Sure, these small numbers may not be a wow factor to many reading this but add all of the small numbers one might save -- money saved is money earned. LicenseDNA.com is soon going live to help other publishers realize greater profits and reduce overall operating costs.

Checkout the PDF Splitter & Merger Case Study for more information: http://www.licensedna.com/pdfsplit_case_study.htm


We look forward to hearing from you!!

Anowar Shahjahan, CEO
LicenseDNA.com

Pre-launch LicenseDNA.com site 2.0

Hosted License Management Platform integrated with Google Checkout for software publishers world wide to leverage it to manage the complete sales-life-cycle (SLC) over the web. Support the most common use of software products = Download => Try => Buy. Additionally, this platform is web services based so if publishers require a complex process - we support lease, perpetual, rent, trail options and much more.

Pre-launch is always a lot of work. There seems to be never enough time to get everything I want done. We are so close to launching the licensedna.com = total end-to-end software, web, mobile license management platform for publishers to use as a hosted solution or self-hosted, i.e. behind the publishers domain/firewall.

Need to get out e-mail communications to our investors, update business plans, formulate the final information for the site, test the release for production and while all this is going on, we are upgrading new release for www.ClicknSync.com with the most up to date version of licensing module.

One of the most challenging part of where we are is figuring out the messaging....our platform is so flexible and we can do so much with it, that its hard to communicate everything. We need to keep the information short to the point and then get publishers to see what else it can do over time.

We are still on target to launch the website for licensedna.com and the platform on July 4th, 2008. This will be a wonderful milestone for us to move this into production and start the marketing efforts.

Stay tuned on our progress as we find ways to help publishers make more money!!!

Thanks,
Anowar Shahjahan
www.LicenseDNA.com