I spent the past 2 hours working on writing a case study to place it on the http://www.licensedna.com/ site how much money the PDF Splitter & Merger (http://www.pdfsplit.com/) made over the past 6 months. Sure, as a software publisher we made money but WOW did we spend money on Google Ads. As a publisher / marketeer Jan - Mar 2008 the marketing budget was expanded and the CPC rate increased, along with content search enabled. I can't believe how much money went to Google in the 3 months we experimented with this.
We know how to leverage Google Adwords for marketing needs for our products and services. The key is to make sure not to use all of the tools Google provides -- JUST BECAUSE its available to you. Move from an emotional marketing desire to simply focus on site traffic to more scientific where only pay for targeted traffic increasing your odds of success...in our case download - try - buy our products and services.
We typically like to leverage Google Adwords where for each product we market our marketing costs must stay well below 20% of gross revenues. Therefore, by leveraging Google Checkout for our credit card processing where Google provides an incentive of $10x for every $1 ad we spend. We end up paying nothing -- that is ZERO -- free processing from Google.
Mathematically speaking, this reduces our marketing costs by an additional 2.5% and no other fees. How can you beat that!! We moved away from PayPal and LinkPoint.com which typically cost us more than 5% +/- per month.
Sure, these small numbers may not be a wow factor to many reading this but add all of the small numbers one might save -- money saved is money earned. LicenseDNA.com is soon going live to help other publishers realize greater profits and reduce overall operating costs.
Checkout the PDF Splitter & Merger Case Study for more information: http://www.licensedna.com/pdfsplit_case_study.htm
We look forward to hearing from you!!
Anowar Shahjahan, CEO
LicenseDNA.com
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