Wednesday, July 9, 2008

TO BE or NOT TO BE - That is the question?

Shakespear famous line => "to be or not to be that is the question?" Well today has been an eventful day. Just when the website 2.0 release is taking shape we are now starting to work on website 3.0 using a professional designers and staff. So, where do you begin to get the right tallent for something so simple as a website when everyone who knows a little bit of site building is an expert.

I went to the usual resources, which are,,, and a host of other sites. There is every type of person, skills, price, talent and so much more. All of them have one thing in common...they all want money for service. I wish there was a way to measure service for money. You provide the service and then some kind of 3 party system figures out how you did on a market scale and you get paid accordingly...this would totally improve the quality of service.

In any case, I have accounts on eLance and oDesk, and likely 20 others sites, which I don't recall at this time. One out of 20+ candidates actually had decided to engage me on IM. That is a positive sign - the bad news is she is expensive at least sounds like she is expensive....but the good ones are typically expensive. I asked Heidi (website designer) to come up with a proposal and lets see what happens on this front.

We started micro-marketing the site using Google Adwords - and out of 75 key words, I find that app. 55 of them are currently not active. Why? This is what happens when you get into a monopoly --- which is exactly where Google is headed unless Microsoft can find a way to keep them in check. See most of the key words have very few competitors, like "license key" or "install software". How many people on the web is actually looking for this in any one day? 10 maybe 50 and whats funny is there is less than 4 to 10 advertisers for these key words. However, Google things we should spend as much as $0.55 to $1.00 for clicks. Come Google what are you doing? The small players help build your business now you want to over charge us? That was what Yahoo tried to do and most marketeer moved over to Google. Damn!!

We have to spend the money on marketing -- so we have to get the SEO we hired on staff to work on the site full-time and get us rolling.

Touch base anytime...more fun coming soon to a blog near you!

Anowar Shahjahan, CEO

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